Are You Ready For The Holidays?Nov 16, 2022
I know, I hate to point out the obvious (yet sometimes not so much), but Thanksgiving is next week AND that means all those special days in resale and retail are about to hit.
Many times we see posts on the social media platforms asking what everyone else is doing because store owners are just too overwhelmed to think about it so it just sneaks up on them OR they just do what's easy and give a blanket percentage off just hoping it will bring in the customers.
This year, you can try something a little different for all the days:
Small Business Saturday
Secondhand Sunday (that's a new one this year)
First of all, you don't have to give away all of your profits!
You can do giveaways, raffle prizes & drawings. OR scratch off cards. OR pick your discount. OR spin the wheel. OR spend $XX and get $XX off. Seriously, there are so many great ideas are out there for you!
My favorite are scratch off cards. Hand them out at check out OR when they first walk through the door. They don't have to be fancy and you don't have to give away a ton of money with each sale. If you tell your customers they can receive anywhere from 10% to 30% off their purchase, most of your cards would be in the lower range - and who says it has to be in increments of 5? Do 12% or 21% - whatever number you want!
Attach the cards to a treat like Candy Canes - we like to call that Candy Cane Cash and Customers love it! All you need to do is create a cute card, write a discount or prize and cover it with a scratch-off sticker.
Click on the pictures below to see my favorite scratch off stickers. They were always my go-to depending on what my card looked like.
Go ahead, be creative and have some fun during the holiday season!
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