Are You Ready To Be
Unreasonable?

It's time to stop doing "business" like everyone else.

Seize the opportunity to transform customer interactions into unforgettable experiences and team engagement into a culture that’s Forged in GOLD.

The magic is that growth follows. Loyal customers return again and again, sales rise, and the momentum feels almost invisible…because it’s built into everything you do.

Join the Next Level Resale team as we kickoff

MAKE IT HAPPEN: PREMIERE
Sunday, September 28th - Tuesday, September 30th
Old Market | Omaha, Nebraska

MAKE IT HAPPEN: PREMIERE

Go beyond what’s expected in the best way possible at the premiere workshop for consignment and resale stores by embracing the bold, the unexpected, and the radically generous.

At the heart of every strategy we teach is one principle: Unreasonable Hospitality. It's the kind of service that turns customers into your best marketing tool, suppliers into fabulous partners, and team members into brand ambassadors. When we talk about Unreasonable Hospitality, “unreasonable” doesn’t mean difficult or irrational. It means:

Breaking past the limits of ‘normal’ service to create something memorable
Surprising people with kindness and attention that feels almost too good to be true

This experience isn't about spending more, it's about doing it differently. Together. we'll build systems, culture, and leadership that forge Unreasonable Hospitality into the core of your store's success.

Don't Wait! Register Now for Make It Happen: Premiere in Omaha, Nebraska

Don't Settle for Average

"Great" Customer Service Just Won't Do Anymore

Move Beyond the Basics or Risk Losing "Loyal" Customers, Top Talent, and Worst of All...Revenue

Are You Seeing A Decline In Your Store?

Customers leaving unsatisfied and empty-handed

Disengaged team members lack morale & motivation

Revenue decline even during peak seasons

You struggle to differentiate your store from competitors (or other businesses in town)

Your vision for your excellence in your store remains unrealized

If you've ever wondered how to create a business that runs with clarity, consistency and heart, well...
this is where we Make It Happen.

HEAR FROM WILL GUIDARA

WHAT IF THE SIMPLEST SHIFT IS THE BIGGEST IMPACT?

What if how you serve others could transform not just their experience, but your entire business? Watch this video to discover the power of creating moments so meaningful, they linger long after the doors close.

This is just a glimpse of what we’ll dive into at Make It Happen: Premiere

You’ll learn how to bring true magic to your customers, your team, and your community. Don’t just watch the change… come experience it with us in Omaha.

IT'S NOT ABOUT THE SERVICE, IT'S ABOUT HOSPITALITY

FORGE THE UNREASONABLE IN YOUR HOSPITALITY

What's At Stake If You Don't Bring Unreasonable Hospitality Into Your Day-To-Day:

Let’s be clear. Doing just enough isn’t enough anymore. Without Unreasonable Hospitality:

You become forgettable because nothing you do stands out anymore
Staff disengages when they don't see how to deliver the "WOW"
Transactions become transactional so customers don't return or stay loyal

But most of all? You miss the chance to build something AHmazing...a store that feels different, one that people talk about, return to, and trust. Unreasonable Hospitality isn’t just the secret to more sales, it’s the heartbeat of a store.

TAKE ANOTHER STEP BY CREATING UNREASONABLE IN YOUR "DAY-TO-DAY"

FORGE THE UNREASONABLE IN YOUR OPERATIONS

What's At Stake If You Don't Bring Unreasonable Operations Into Your Day-To-Day:

Failing to master Unreasonable Operations puts everything you’ve built on the line:

Unclear staff meetings erodes trust & leaves your team guessing
Inefficient schedules chips away at profit margins
An under-empowered team means burnout, frustration & overwhelm

Investing in Unreasonable Operations ensures every meeting, schedule and paycheck serves your goals, frees you to lead, and transforms your team into the powerhouse that brings your vision to life.

BUT IT'S NOT JUST ABOUT BEING UNREASONABLE WITH YOUR CUSTOMERS AND YOUR OPERATIONS

FORGE THE UNREASONABLE IN YOUR EXPECTATIONS

What's At Stake If You Don't Bring Unreasonable Expectations To Your Team:

If your team doesn’t understand what excellence looks like, everything falls flat. When you fail to set clear, bold expectations that support Unreasonable Hospitality:

Mediocre becomes the norm
Your standards live only in your head and frustrations run high
Customers feel the inconsistency in the experience based on who is working

Unreasonable Expectations aren’t about being harsh. They’re about being mind-blowingly clear so your team knows how to deliver experiences that feel magical, intentional, and irreplaceable. Without that clarity, Unreasonable Hospitality doesn’t scale. With it? You unlock a team that shows up like owners and customers who never want to shop anywhere else.

Transform Your Resale, Consignment, or Thrift Store Today

High Impact Strategy Sessions Rooted In (and Designed to Strengthen) Your Ability to Deliver Unreasonable Hospitality To Everyone Who Walks Through Your Doors

SESSION #1:

Unreasonable Hospitality: Where It All Begins

Where embracing the mindset of Unreasonable Hospitality sets the stage for transformative change. Where you find moments to infuse excitement in everyday interactions so your customers feel seen and valued because loyalty doesn't rely on discounts or gimmicks. It relies on connection.

Introduction to the framework of UH & EARNing your customers
Brainstorming sessions to identify where UH can live in your store
Build moments in your business where EARNing customers = sales

Have a clear, shared vision and the Unreasonable Hospitality mindset in place so you're ready to translate intention into unforgettable experiences.

SESSION #2

Unreasonable Operations: Build Systems to Support the Experience

Dive into Unreasonable Operations to overhaul staff meetings, scheduling and payroll to turn every process into a competitive advantage because operationalizing your brand for consistency should be aligned with the data, not guesswork.

Run staff meetings that matter and have a positive impact on your team
Learn principles for aligning labor cost targets with sales projections
Gain tools for creating flexible, demand-driven & on-budget schedules

Clear, budget-driven tools and empowered team structures keep your store running smoothly and profitably.

SESSION #3

Unreasonable Expectations: Lead With Vision and Clarity

Empower your team by establishing crystal-clear roles, expectations, and the freedom to excel. They deserve to know what winning looks (and feels) like so they can hit those standards with pride and purpose. Because everyone wins when an empowered team is connected to the customer experience.

Clarify the roles in your store so your staff knows how to excel
Easily recognize where adjustments are needed for clarity and impact
Free yourself up while your team drives results

Learn the framework to set your team up for success and allow them to deliver the results you need for your business.

This Isn't A Peptalk...It's A Playbook

Bold Strategies + Real Life Tools
A Framework Built on Hospitality That Drives Revenue
A New Way to Lead, Operate, and Serve

You'll Walk Away With:

A Transformed View of What's Possible in Resale
A Roadmap to Deliver Hospitality at Scale
Systems You Can Install Immediately
And a Network of Owners Who Are Done Playing Small