"Counter Culture: Where Resale Gets Real" takes you behind the counter to uncover the real stories of brick-and-mortar resale and consignment store owners. Every owner has their reason, and this podcast pulls back the curtain to go beyond the Reels and into the real. No judgment, no perfection—just honest conversations about navigating challenges, finding inspiration in the chaos, and building community through secondhand success. Hear how others have turned messy moments into meaningful growth, discover what they value, and explore how their stores have become local pillars of creativity and connection. Come as you are—and learn every story has beauty in the chaos.
